This is a must-read for anyone interested in business and management. This books shows you how that happened.' STEVEN SPIELBERG 'Bob Iger has not only lived up to ninety-six years of groundbreaking history but has moved the Disney brand far beyond anyone's expectations, and he has done it with grace and audacity. Treat people decently, with empathy, and be accessible to them. Indecisiveness is both wasteful and destructive to morale.

All decisions, no matter how difficult, can be made on a timely basis. Leaders have to be willing to take risks and place big bets. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: Optimism. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm and 21st Century Fox among its properties. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger-think global-and turn Disney into a stronger brand in international markets.

Morale had deteriorated, competition was intense, and technology was changing faster than at any time in the company's history. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. 'One of the best business books I've read in years.' BILL GATES THE #1 NEW YORK TIMES BESTSELLER A SUNDAY TIMES BOOK OF THE YEAR 2019 _ The CEO of Disney, one of Time 's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life.

The ride of a lifetime bob iger